Friday, 5 October 2012

Solange's Video 'Losing You'

Haven't blogged in a while, due to having a huge amount of work to do and sorting out university applications. However I just cannot get enough of watching Solange's new video. I adore it! shes added style throughout, the fitted two piece suits, the 80's feel, the setting/location, the different camera shots, the people shes included in the video ..long braids..big Afro curly hair, bold look, the colors ..ALL OF IT l o v e. The music video was filmed in South Africa Capetown,directed by Melina Matsoukas . I think its great when an artist really makes effort to travel out to particular locations to get the video and outcome they have pictured. Not to forget the dudes in this video, I'm thinking their South African, they look like they'd be so much fun to work with, their hair to the glasses to the tailored suits to BOLD colors their truly popping. Solange is bring new ideas for music industry in terms of location and the fashion industry the colors the mixture of patterns .. Sure makes me want to explore with more patterns and bold colors.

Solange says.. “When Melina [Matsoukas, director] and I decided to film ‘Losing You’ in South Africa, we really didn’t have a real firm concept in place. It was sort of a grab a camera and let’s go moment. I knew I wanted to capture a couple things: the vibe of our friendship and all of the crazy escapades we’ve gotten ourselves into all over the world and the abstract and elegant Le Sape society (Society for the Advancement of People of Elegance) formed in The Congo which was documented by Daniele Tamagni in his Gentleman of Bacongo book. We called Daniele to guide us, and some of my friends from New York came down to Cape Town and we all had a very damn good time.”

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